Showing Tag: "online news" (Show all posts)

Could FTC Internet Proposals Hurt Journalism ?

Posted by John R. on Friday, July 23, 2010, In : digital publishing 

Journalism and online news needs no "protection" by the FTC (by changing and expanding laws) in order to survive on the internet in the digital publishing age...They just need to publish news better with unique interactivity that people will be willing to pay for.

Josh Halliday reports for the guardian.co.uk  that: The future of US online news could be stifled by proposals put forward by the Federal Trade Commission to protect journalism, Google has warned.

In its 20-page response to the FTC's ...


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Over 100 Million Reading Newspapers On The Web

Posted by John R. on Wednesday, July 14, 2010, In : digital publishing 
A little money business today. Todays post gives an insight into online newspapers and the lucrative advertising market they represent. 

This Research Brief from MediaPost dot com by Jack Loechner gives a good comparison of online newspapers, how many read them, readers demographics and advertising (cpm) costs of all the Top Display Advertising Site Categories (such as social media sites, newspapers, e-mail, community, etc.):

According to a new ComScore release, more than 123 million Americans ...
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Monetizing Real-time Online Content

Posted by John R. on Tuesday, July 6, 2010, In : digital publishing 
The best model, I think, for monetizing online content (especially newspapers in view of the decline in ad revenues) is one the cell phone companies have been using for years: give subscribers a Kindle or iPad free with a two year subscription! Right?

Janet Guyon  , Managing Editor at Bloomberg Businessweek, addresses this very topic in an excellent article for Businessweek:

Hal Varian, the chief economist at Google Inc., spends a lot of time talking about the economic state of the news busines...
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About Me


John R. Austin Writer, Old-Warrior-Adventurer, Blogger... I was born in Key West, Florida. A rather famous hangout for some past famous writers: Hemingway and Tennessee Williams to name two. I just hope that I possess a glimmer of their talent. I have a bachelors degree in architecture/construction and a master's degree in industrial engineering. I have been writing for fifty plus years. Most of my writing has been in the technical, instructional and business areas. I am working on my first book: "Havana Harvest---When Cuba Was Naughty" which details my coming of age experiences in 1958 Havana, Cuba, at the age of 15. Please visit my other blog "Writers Welcome Blog" at http://alturl.com/4z88.

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